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At Metafused a lot of data scientist time is spent deriving value from text data, making use of our proprietary analytics pipeline’s natural language processing modules. We are often asked about how social media language differs from natural speech so we thought we would use recent events to demonstrate this. Following the US election, we […]

Nov 17, 2016

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It is the goal of every marketer to spend their marketing dollars to reach their audience at the window of maximum influence, often expressed as the “moment of peak intent”. This ensures the greatest chances of success, whether it be selling dogfood, home insurance or supercars. Traditionally, marketing tactics used geographically based proxies to try […]

Oct 18, 2016

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Marketing Automation company, Metafused are on the lookout for test partners to help trial  the effectiveness of our data and technology in improving advertising performance. The partner would receive a free Facebook advertising campaign to the value of £500. In return, Metafused would run the campaign (the advertising creative would be jointly produced) and have permission to use […]

Aug 05, 2016

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This is the final part of our EU Referendum analysis series. Click here for Part 1 or Part 2. It’s polling day and we don’t feel like we’re on our own when saying this, but the Brexit debate coming to a close, could not come sooner! In the last few days we have seen tensions […]

Jun 23, 2016

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This post is the second in a series of data driven insights on the EU Referendum Campaign. For part 1, please click here. The Brexit debate is becoming increasingly like a “he said, she said” playground spat. One of the arguments that both camps share, however, is that the other side is scare mongering. From […]

Jun 20, 2016

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It doesn’t take a genius to realise the impact that BREXIT is having on countries future growth and future GDP figures. Whether you are on the side of #VoteLeave or #VoteRemain. We are faced with one of the biggest and most crucial decisions in recent times, one that will affect us all imminently. With scaremongers […]

Jun 15, 2016

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Overbearing and unrealistic promises printed in the newspapers, Banners pinned up in front of net curtains across the country, bumper stickers catching your attention during the rush hour traffic, and the colours red, blue, yellow and green ever prominent, leads you to feel that dreaded time of the year again is approaching again. Yes, you’ve […]

Jun 15, 2016

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There comes a time in every company’s life where you move from being a slightly tottering infant, still looking at mother for guidance, to a fully-fledged adolescent, confident in your own abilities and ready to face whatever the world can throw at you. Our moment came last week. We won two international awards. Yes, two […]

Apr 26, 2016

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